One Fresh Pillow Re-brand

One Fresh Pillow is one of the top subscription based sleep companies in the world. As they gained attention from outlets like QVC and Fast Company they realized the need for a brand update. A refresh if you will.

We developed a custom script and illustrated logo type to match the fun and comfy energy they bring to the industry. Along with a suite of icons and patterns that you can find on stickers, labels and packaging.

We pumped up the thickness of the icons and softened the edges to make them feel as fluffy as a pillow.

“He apparently hopped in our brains and plucked out exactly what we had been dreaming of, because you guys...he NAILED IT!”